The use of YouTube hashtags enables users to find videos better because they organize content based on trending and relevant topic areas. Users who click on hashtags will view different content related to the topic generating enhanced visibility for all videos. Hashtags enhance the search placement of videos which enables them to show up in front of people who matter. People who use precise hashtags for their content will draw viewers who spend more time watching videos and drive more users to like and comment. Channels that implement hashtags naturally expand their audience while strengthening their total audience participation.